Project Overview
Groots, Inc. helps companies to launch new business projects, implement information technology for business, software development, branding, as well as support for its operation.
Easy navigation leads to more pageviews
The main navigation menu is designed to stick to the top of the screen even when users scroll. This will increase the chance of visiting other pages.
Conversion boost
By placing a stand-out contact button on the navigation, the conversion chance increases up to 80%. The “Contact Us” section is placed at the end of all pages on the entire site. It is important to add an inviting message to this section on Japanese websites.
Mobile Friendly
Google prioritizes mobile-friendly websites over those that are not in mobile search results. The Google algorithm change that occurred in 2015 tweaked the way Google displays mobile search results. Websites that are optimized for mobile rank better than those that don’t.
User experience in mobile devices
To reduce the amount of scroll, more text needs to be fit in one screen. However, since the target audiences may include elder generations, white spaces need to be sacrificed to keep the text size big enough to read.
Reducing the users’ stress rate
Since there is not much text on this news page, more whitespace is being used to reduce the stress of the users after visiting other pages.
Reducing the bounce rate
Despite the actual number of pages on the site, only the main pages are listed on the mobile menu. More options in the menu will confuse users and reduce the chance of them to visit other pages.
THE CHALLENGE
UX design in Japan is quite challenging and generally different from other countries. Japanese websites tend to use long copies and write very detail information. The main reason is that it changes the value of the product or service. This act of providing guidance is appreciated by Japanese customers.
Therefore, the UX design process for websites in Japan requires an extra effort to reduce the stress rate of the users. The amount of scroll needs to be reduced especially on mobile devices. More text needs to be fit in one screen.
THE RESEARCH
The process began with defining the user profile of potential visitors. Groots’ main customers are well-established big corporations in Japan. The decision-makers are between 35-55 years old. For better user experience, extra steps need to be taken on creating the design. More obvious action buttons need to be placed instead of just clickable icons that lead to different pages.
Client Info
Groots, Inc. – A Tokyo-based Consulting Company. Groots, Inc. helps companies to launch new business projects, implement information technology for business, software development, branding, as well as support for its operation.
