BRAND IDENTITY
Chacha & Crafts logogram is a Japanese teacup representative. Japanese teacup is essential component of Japanese tea ceremony which has been passed from generation to generation. And its beauty is still admired by people around the world even until now.
Katakana character of the word “cha” チャ is restructured geometrically on the teacup to bring the modern appearance on tea cup. Dark brown color comes from houjicha and fertile soil represents elegance & growth.
COLOR
DARK BROWN
This dark brown color comes from houjicha, a roasted green tea color. It also has a subtle green color element to bring the elegance impression. The dark brown color is also associated with the color of a fertile soil, which represents growth.
SECONDARY LOGO
Above is the corporate logo for Chacha’s products.
CLIENT INFO
Chacha & Crafts is an online shop brand for high quality tea & ceramics
Chacha & Crafts provides a unique online shop experience for people who loves tea. They sell high quality tea and ceramics from truly talented artist. The brand name Chacha came from the word ‘Cha’ 茶 which means tea in Japanese. ‘Cha Cha’ is also the name of the Japanese princess in the 16th-17th century, who was very influential and was involved in the politics.
